Flexibility is key: The Alliance meets the needs of some partners to maintain their individual identity in their local markets, while providing the same benefits to all members.

• Unifying operations in the global market place, promoting the perception of integrity, strength and diversity.
• Strengthening the Alliance’s global presence and its commitment to providing complete customer support, unrestricted by location or time zone.
• Reinforcing our Partner Customer Strategy by demonstrating our success in creating working partnerships.
• Conveying our group vision – The Cotton Alliance is unique within the industry.
• Attracting other companies with niche businesses to join the larger network.